Vis Viva will be present with its representatives at the CPhI, the largest world event dedicated to the pharmaceutical industry, at Fiera Milano from 13 to 15 October 2020. The fairgrounds will welcome 47,000 industry professionals and 2,600 exhibitors from more than 150 countries on an exhibition area of 250 thousand square meters.
Fiera Milano has managed to secure this flagship event organized by UBM, outperforming competition from other international venues. Milan and Lombardy were chosen by virtue of a solid presence of the pharmaceutical industry in the region as well as for the prestige of the exhibition district. The pharmaceutical industry in Italy is worth more than 30 billion euros and Lombardy is the largest regional hub.
CPhI Worldwide, in 2020 will reach its thirtieth edition, covers the supply chain of the pharmaceutical industry. The exhibition event is undoubtedly the most complete hub for the global pharmaceutical industry as well as an opportunity to network and start new businesses, promoting the growth of the sector.
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